7. Dohyangkwan
Brand
Design
Design
When
Spring 2018
Duration
3months
Spring 2018
Duration
3months
Tools
Illustrator, Photoshop, InDesign
Collaboration
Eunjung Bang
Research Methods
In-depth Interview
Illustrator, Photoshop, InDesign
Collaboration
Eunjung Bang
Research Methods
In-depth Interview
Overview
Perfume brand
that designs your personalized fragrance
The scent is more than just a pleasant aroma.
The smell often reminds people of some memories, certain places, and even a specific person. The scent can be one of the effective ways to express oneself.
Kick off
Key Questions
- How can we differentiate?
- How are we going to design personalized fragrance?
- How should we deliver our brand identity?
- How can we differentiate?
- How are we going to design personalized fragrance?
- How should we deliver our brand identity?
Brand Strategy
To clarify the brand objective and construct the brand identity, our team researched consumer trends, markets, and competitors.
Brand Identity
From naming a brand to building a brand architecture, we developed our brand’s identity before we get into the actual design process. A brand mechanism helped us writing a brand brief, which was the essential process to make a distinctive brand identity.
.
.
.
.
.
We want to hear what’s inside you.
We make scents out of your story.
Kitty’s
welcoming scent
![]()
welcoming scent
Fabric Softner
smell
Maple syrup
and pancake
![]()
and pancake
Summer Holiday
when I saw a big wave
Brand Naming
.
.
.
parfum
smaržône
odor
koku
향갈피
향코드
frag.book
直爬玟
espace de parfum
scent library
도향관
scent talk
sniff
샤라락
향담
향품
last note
tranquility
blank
空
그 향기에 코를 박고(ref.향기 – 김사월)
scentcloud
Kyphi
.
.
.
parfum
smaržône
odor
koku
향갈피
향코드
frag.book
直爬玟
espace de parfum
scent library
도향관
scent talk
sniff
샤라락
향담
향품
last note
tranquility
blank
空
그 향기에 코를 박고(ref.향기 – 김사월)
scentcloud
Kyphi
Brand Architecture
나의 이야기 Remind of.
products that are related to stories which the customer shared with.
products that are related to stories which the customer shared with.
나를 채우다 Filled with.
body products such as perfume, toner, mouthwash etc.
body products such as perfume, toner, mouthwash etc.
나를 감싸다 Surrounded.
scented products such as fabric cares, fragranted notes, candles etc.
scented products such as fabric cares, fragranted notes, candles etc.
Brand Design
We drew a visual matrix to design our logo. This helped us brainstorm our brand image and thus decide what brand image we want to deliver to our customers. Afterward, we mixed a Korean traditional library window with a flower representing a fragrance.
︎
Dohyangkwan,
what’s inside you
what’s inside you
